Business Intelligence

Business Intelligence (BI) refers to the processes, technologies, and strategies used by organizations to analyze data and transform it into actionable insights that drive informed decision-making. At its core, BI involves collecting, organizing, and analyzing vast amounts of data from internal and external sources to identify patterns, trends, and correlations

This data-driven approach enables businesses to gain a deeper understanding of their operations, market dynamics, and customer behavior, ultimately leading to improved performance and competitive advantage.